The difference between post reach and post engagement is important to understand for any Facebook Admin. Knowing the difference could mean how well you know you are actually marketing yourself/ business. On your Facebook insights page your will see your Post Reach/ Engagement. Demographics and geographic analytics, along with which posts receive the best response.
This will tell you just how many Facebook users that are seeing your posts. This consists of the amount of viewers that are seeing the posts you put out as well as the posts that pertain your company/FB page. The knowing of how many people sees your posts helps gauge the quality of the content if your not getting much feedback and there is a lot of Post Reach. However by knowing you have a relatively low Post Reach you might need to start boosting your posts to make sure you get a high amount of exposure, your efforts to market deserve and need views to generate any kind of quality engagement.
While you start to see your posts receive a heavy amount of Post Reach you will begin to want to start to look into your next challenge; your Post Engagement. For me at this point I know I will receive a couple thousand views per post. The return we like to see is a 5%-10% engagement per post. So 1,000 people see a specific post it would be nice to see at least 100 viewers, comment, like, share, click on our posts. If you are receiving this level of feedback it will mean your posts are effective and your CTA's may be getting a good response/understood.
We use our Facebook insights to better serve our community by knowing whats getting the best interaction. Whether thats a share photo, or giveaway. We know which posts are that receive the best response from our customers. We will use this to our advantage by pushing a big promo or getting important info through a post that we know is going to create the most exposure.
Your Facebook insights page will also tell you how much engagement or reach your are receiving during the current week compared to last week. This will help gauge your efforts and the effectiveness of your posts during the current or previous weeks. Another aspect to our Facebook Insights page is the demographic collection that is gathered. The admin for the page will be able to see the demographic of their audiences, Age and gender is included. As well there is a geographic collection that lets you know where you page likes are coming from. That being US based or internationally. Knowing who and where your audience allows you specifically target a certain audience if you find a trend in the analytics.
Does Facebook count 'seeing your post' when someone clicks on it to view it or when they click 'like'? How do they know how many people actually 'see' it? Thanks!~
ReplyDeleteYour blog looks really nice Andrew. I like how you summarized post reach and engagement by saying that knowing the difference could mean how well you are actually marketing yourself of business. Thats great insight and key information a business should watch out for.
ReplyDeleteAmeric skills- Facebook is going to count a view even if the audience doesn't click on your photo. These views are collected even when the audience scrolls past your update/post. If they were given the opportunity to see the post it is going to be considered part of your reach. Engagement is another category though that will require the viewer to at least click, like ,share ,comment on your post. In theory you would like to see a relatively high engagement, but that is defiantly the biggest challenge.
ReplyDeleteBrittany Martin- Thank you for your positive encouragement, this has been a fun class for me and have learned a lot along the way.