To receive a follow back or return from some of these big pages should be a dream but one you shoot for. We have had some successful encounters with some major fashion/lifestyle blogs such as Secret Entourage, Highheel Suicide, Necessary Coolness, this required first a lot of requests on my part as well as a little luck. To even be recognized by these companies or companies many of you may have followed go ahead and take those as a victory. If you can try and get them to push your business to their following, if not just embrace it and try and pick their mind for the knowledge bombs!(then tell me)
I follow a lot of blogs through social medias such as FB and IG. I use them strategically of course. If you ever want to be featured on a blog I do suggest that you are actually following them. Not only because then they may become familiar with you and your company through the photos you like and comment on, but then when you approach them you actually know what they feature and the styles they present. It also gives you time to access whether or not their following is a place you would want your company to be featured at. Remember some say all press is good press but bad press with bad followings can come back to haunt you! Trust me, be selective where you want to market your company and target where your product/business is going to be scene at.
Given that Im in the watch business, I try and follow a lot of watch blogs on Instagram and other high mens fashion blogs. I do so because this is where my target market aligns. I suggest if you know other companies that may be selling what you have, see who they follow and who features them. As a start up you have to learn from what is currently working and once you get ahold on that expand into what you need it to be to best fit your company profile.
Competitors - WeWood
I also follow pages that are even my competitors. Use them to understand the market you are in, If you see they may get a bunch of interactions from cool giveaways or sharing certain photos, then go ahead and do that. If your target audience is being attacked effectively by an alternate company Im not saying go and follow exactly what they do, but understand the trends that occur and understand the capacity of your audience and what they relate to. Its IMPORTANT!
I use Facebook and other Social Medias everyday to push content and raise awareness for my company. I continue to thrive off what I am doing as well as my competitors or other companies I could possible collaborate with. Understand the targets of which you are marketing to is the first step, then finding where they are at is next. Once you have found a good avenue and platform where they are at try and attack this with a post, product feature or review. Being scene on blogs that people know and trust is big for a start up, Many people don't even know who you are, so when these big blogs sign off on you its instant credit and you are given the go ahead. Try and exploit other peoples following, this will get you plenty of exposure and certification amongst the community.
As always, a pleasure, Cheers!
Andrew Beltran
Always love looking at and reading your stuff - good job Andrew!
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