Week 7 - Twitter

 Finding a match-
Using specific words to target other accounts that I could potentially add followers, collab or receive features from was not to hard to identify with my company. At first however I was using keywords that was too describing of my brand such as wood watches, stainless steel, courtz movement, etc. The results that Twitter would pull were either my company or direct competition. So I had to dig deeper.

I then used Keywords that would best describe that of the accounts  I could potentially cross promote with. The Accounts that I would want to collab with would be of High Fashion, Mens Fashion, Watch blog, Watch enthusiasts, accessories, etc. The search then brought up more relevant accounts that would be more willing to participate with my brand with a feature.

When using the twitter search I found it would be best used when I would only use 1-3 Keywords rather than 5-10. This enables the search to be more targeted and less sporadic with the results that do appear. If you search less keywords your able to know more about the results that come about and which word they are specific too, this helped me in my search.


My company has used other platforms such as Vocus to target keywords others may be using in there posts. You can be very detailed with your search. We would target accounts that would say along the lines of "I just broke my watch" we would then target them with a post or send them a link to our website to help them out with there situation. The Twitter search can be very focused and specific if you want, be creative as possible when trying find your future followers.