Companies to follow on Social Media
Some brands I admire for their Social Media direction is:
PuraVida bracelets& Blenders Eyeware.
I really like the content provided by both respected brands. Not only do they shows great product detail, along with there photos is a created lifestyle that they continue to have ties to. They both present a Socal Lifestyle brand feel that is well developed through their lifestyle imagery. With my Brand Original Grain we are not exactly going for a of Cali Beach lifestyle but we are going trying to promote our brand with getting our and taking in experiences and allowing yourself to enjoy the "times" you have. We have yet to develop a strong Brand Identity but through Social Medias, the Visual content that can be provided will develop that brand vibe that we have to reach soon.
Pura Vida and Blenders do close marketing and in fact do a lot of imagery of the same places. They provide regular posts on Instagram and Facebook. I looked into their Youtube channels as well and they have a few solid videos explaining their brand concepts and as well feature their products. This is an avenue I want to start promoting and pushing Youtube channel for my brand OG. These videos would be great to establish brand feel and as we read in the previous lesson can help with SEO as well as drive traffic to our website.
No comments:
Post a Comment