Week 10- Email Marketing
We currently have an email list of approximately 5,000 captured emails, Which is relatively small for a company of our size. We are currently working on attaining more emails to start marketing through. As we all know this is a great way to get a targeted audience to see your information that is being blasted.
What we do is send an email initially just welcoming the new customer to our Original Grain Family. Beyond the initial contact we make we try and send out at least 2 emails per month which we would like to bring to 1 email per week soon.
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Content that could be featured *Discounts*New Products*Company Updates*Events*Blog Reviews*Customer testimonies*Social Media Promos & Giveaways
These are all great ways to keep your customers informed of all news related to your company and a great way to get them actively engaged in all the promos you are hosting. We like to post customer reviews from time to time and blogger reviews when we get them. Associating your product with testimonies allows the customers that signed up for your news letter and haven't purchased gather a sense of trust in your company and product and encourages them to make the plunge of making a purchase.
A great way to promote new releases, updates, giveaways is through your email marketing efforts. Announcements that you want all your loyal customers to hear is definitely best done by using the email marketing technique. These customer technically signed up for the email list to hear about these type of events/ announcements so use this to your advantage and let the news get to the people who want to hear it through email marketing.
I really like your idea of highlighting testimonial blogs in your newsletter. I think any time your company is highlighted in someone else's blog or in the news or in a magazine or anything could be a excellent content for a newsletter. This is especially true I think if it both shows how awesome your product is and also provides insights or information that are useful to your audience.
ReplyDeleteHI Andrew. I think you have a really good handle on your categories and what customers would be interested in reading about. YOur company sends out 1- 2 emails a month but will be sending hopefully 1 a week. Do you personally feel that it too much or is on target? I feel that customers tend to ignore emails if they're sent too often, even with catchy headlines. But you seem to know your company well and are very good with customer service so you know what is best for your customers.
ReplyDeleteBrittay - Its a good question, do you potentially flood your email list with too much of your company info. I would like to think if the information given serves a genuine purpose and emails are only ever sent when there is pressing info or promos going on then there is a call for it. But masses of emails I agree is too much.
ReplyDeleteI believe the two emails a month we do now is sufficient, I guess I shoot for an email a week as a goal to have great updates! But I do see your point and I will make sure to watch for overuse of these emails.
I think it would be helpful to find discrete ways of teaching women how much men like watches.
ReplyDeleteIt's their jewelry! it's all most men have, or are willing to wear. I know a lot of guys that have the watch bug ( I am one of them ). So I would recommend working that angle.