Facebook Marketing is done differently for everyone, for our company its focusing on targeting customer our currently follow and attracting their following as well. The reading tells us if someone is to see his/her friend has liked or shared a specific ad your company has posted he will be more likely to click on it. Targeting your current followings friends is a good technique when gathering a new following.
Knowing your current demographic is essential when trying identify characteristics you should be targeting through your advertising. Knowing your customers average age, profession, location, likes and interests are all good areas to know about. Also know what your current following relates to. By pushing out advertisements to these customers who have similar characteristics that you can target in your advertising you may be able to tap into a larger following.
The best advertising for us has to be ads that show our latest events or deals we have going on. As well as showing our products with
posts that say something referencing another major company that is featuring our product, this helps generate clicks and exposure through other brand/company testimonies. Building trust for my company when the viewers see another company featuring our products.
-EX. Original Grain All Natural wood watches as featuring on Mens Fashioner"
The Two screen shots bests represent the two genders I wanted to target along with some simple characteristics that we would potentially target with this ad. For the mens search it is designated to men between the age of 25-34 which is our most frequent age of Men conversions. As well as some common interest that they share were targeted as well. The women's targeted advertising is similar, with age specific and characteristics that our current female shopper relates to. When choosing a keyword pay attention to the sub category words that show below that specific word. The Keywords are the main category the sub components are other forms of that. For example for our women's search I put Glamour Magazine. With It's multiple sub category words had the magazine like Cosmopolitan, Seventeen, Shape magazine. The subcomponents may be more specific and help define your search.
Hi Andrew. I enjoyed reading your post and it seems that you really understand your target audience. You know who you're targeting and what type of ad to use to be most effective for that audience. I think your strategy is spot on. Keep up the good work!
ReplyDeleteI always enjoy reading your post and seeing your work.
ReplyDeleteYes - it looks like you know your audience and how to target them. I wonder what kind of events or offers bring you the most feedback and conversions. Did you figure that out yourself or did research point you in certain directions?