Week 1: Business vs Personal Social Media

Business and play,Work and social life, its all a juggling act when applied and used for certain purposes. All social media platforms are used for one thing, exposure! Weather its for what you are currently doing or what you business is selling, exposure is all relative. To get the info out to the Cyber Galaxy is the  primary focus and purpose to making new posts to these social media news feeds.

As I have found some platforms work best when leaned towards your business and other platforms are just better for a personal update to friends and family. Starting with the basics- 

Facebook 

For a business its very easy to post and update but hard for all of your followers to see each and every post you make. As you may have already found, you don't see everyones posts. Facebook comes with an algorithm that allows you to stay connected with friends that you have been in contact with and allows you to mainly stay in tune with there updates rather than friends you may have been out of touch with. The best way I have found to counteract this and use Facebook most efficiently and attack its masses of exposure is to use the post boosting features. These boosts are set to certain tiers, for example if you make a $5-$10 marketing fee, your posts will be viewed by up to 10,000 Facebook subscribers. But for instance in cases when I don't make this upgrade I have had posts only be viewed by as little as a couple hundred viewers. This makes it tough for you to get your information out to the colume of which you would like to if you don't push these post busting features.

However Facebook is great for Personal use. It allows you to stay connected with the people you stay in contact with on a more daily basis. The benefits of Facebook right now is the amount of users who have a Facebook account, at this day in age its uncommon to find people without a Facebook, making the decision to want to market on this platform a sellers dream!

Original Grain-- follow here for Original Grain Facebook 

Instagram/Tumblr/Pintrist

Great for your brand. Allows you to portray your brand lifestyle feel through images and detailed text. These avenues is great for personal and business exposure and allows a great avenue to get information to the public.

Original Grain --follow this to Original Grain Instagram

Twitter/ linked in

Although these are great for networking and updates these two platforms are used best used through your personal efforts. To make updates readily available for your followers that don't always have huge impact but gets the information out there, 

All Social media Created equal

For me Ive found all platforms can be used effectively if done properly. From Etsy to Pintrist, Facebook to Twitter these platforms provide one thing...Traffic!

As long as you can be providing good content it will get views. For me I choose to make most my marketing efforts towards Facebook and Instagram for my Business. Not only is this where I have attained a solid following but for our brand at this time this is where our market is best reached through. Some businesses may have better attraction geared towards other platforms, all about playing within your market and finding where you audience is located and be best reached.